# Privacy Policy
Effective Date: July 1st, 2026
Looking Glass Group LLC ("Looking Glass Group," "we," "us," or "our") operates the website located at [www.lookingglassgroupsf.com](https://www.lookingglassgroupsf.com) (the "Site"). This Privacy Policy explains how we collect, use, share, and protect information we obtain through the Site.
This Policy applies to information collected through the Site — such as when you browse our pages, fill out our contact form, or email us. It does not apply to Protected Health Information (PHI) we collect as part of providing assessment, therapy, coaching, or neurofeedback services. If you become a client, our handling of your health information is instead governed by our HIPAA Notice of Privacy Practices and the consent forms you sign at intake, which will be provided to you separately.
## 1. Information We Collect
We may collect the following categories of information through the Site:
- Contact information you provide, such as your name, email address, phone number, and the content of any message you send us through our contact form or by emailing hello@lookingglassgroupsf.com.
- Information about a student or family member if you are inquiring on behalf of someone else, such as their name, age, or general information about the concerns prompting your inquiry.
- Automatically collected technical information, such as your IP address, browser type, device type, referring/exit pages, and general usage data, collected through cookies and similar technologies (including those used by our website platform, Squarespace, and any analytics tools we enable).
We do not knowingly collect sensitive health information through the Site itself. Please do not include detailed medical, psychological, or diagnostic information in the contact form — save those details for your intake paperwork or a phone call.
## 2. How We Use Information
We use the information we collect to:
- Respond to inquiries and schedule consultations;
- Communicate with you about our services;
- Operate, maintain, and improve the Site;
- Understand how visitors use the Site (in aggregate or anonymized form); and
- Comply with legal obligations and protect our legal rights.
We do not use information collected through the Site to make automated decisions about you, and we do not use it for behavioral advertising.
## 3. Cookies and Analytics
The Site is hosted on Squarespace, which may place cookies or use similar technologies to operate the Site and, if enabled, to provide us with aggregate analytics about visitors (such as page views and general geographic location). You can control cookies through your browser settings; disabling cookies may affect how the Site functions. [Confirm which analytics tools, e.g., Squarespace Analytics or Google Analytics, are actually enabled and update this section accordingly.]
## 4. How We Share Information
We do not sell, rent, or trade your personal information. We may share information with:
- Service providers who help us operate the Site and our business (for example, our website host, email provider, and scheduling or practice-management software), who are only permitted to use it to provide services to us;
- Professional advisors, such as our attorneys or accountants, as needed; and
- Others, if required by law, to protect the safety of any person, or in connection with a business transfer (such as a merger or sale of assets).
## 5. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information submitted through the Site. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
## 6. Data Retention
We retain information submitted through the Site for as long as needed to respond to your inquiry and for a reasonable period afterward for our business records, unless a longer retention period is required by law.
## 7. Children's Privacy
The Site itself is intended for use by parents, guardians, adult students, and professionals seeking information about our services, and is not directed to children under 13. If you are a minor seeking services on your own behalf, please have a parent or guardian contact us. We do not knowingly collect personal information directly from children through the Site.
## 8. Your California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), including the right to know what personal information we have collected about you, request deletion or correction of that information, and opt out of the "sale" or "sharing" of personal information. We do not sell or share personal information as those terms are defined under the CCPA. To exercise any available rights, contact us using the information below. We will not discriminate against you for exercising your privacy rights.
## 9. Third-Party Links
The Site may link to third-party websites (for example, LinkedIn). We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.
## 10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Effective Date" at the top will reflect the date of the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated Policy.
## 11. Contact Us
If you have questions about this Privacy Policy or wish to exercise a privacy right, please contact us at:
Looking Glass Group LLC